2019/08/22

How do I start a Career in Marketing?

How do I start a Career in Marketing?

Career in Marketing

I find a Career in Marketing very interesting. Almost everyone seems to be talking about How to start a Career in Marketing, while I want to first develop an understanding of What is a Career in Marketing. I was Googling about a Career in Marketing and was lucky to find: https://www.lifepage.in/career/20170914-0001/Commerce/Marketing/Career-in-Marketing/english

Abhimanyu's outlook!
Abhimanyu has 6 years & 6 months of professional experience in Marketing. Abhimanyu has worked in Marketing as Solution Consultant in Trinum eCS. In Abhimanyu's own words, this is how Abhimanyu got into Marketing: "After completing MBA from AIMT, I started working at Luxor Writing Instrument Private Limited. After that I worked at SSIPL. I have been working at Trinum eCS as a Solution Consultant since 2017." I searched Abhimanyu on Google and found this profile: https://www.lifepage.in/page/abhimanyu

Career Video on Marketing
In a video, Abhimanyu has talked about various aspects of a Career in Marketing. Abhimanyu started by explaining Marketing as: "Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners and society at large." I watched the full video and I absolutely loved it.


I found the video unique because it talked about Education in terms of things which can be learnt from books, to excel at a Career in Marketing and not as a list of Qualifications, which one needs to get into Marketing. Abhimanyu touches upon these in the Education section of the Video:
Reading Books
Reading Magazines
Consumer Behaviour
Latest Trends
Skills are the most important factor determining success in a particular Career.
Abhimanyu then explains why these Skills are essential for a Career in Marketing:
Grasping
Innovation
Convincing
Brand Building
Patience
Analytical
Positives of this Career are quite interesting.
Abhimanyu believes that the following are some of the Positives of a Career in Marketing:
Travelling
Meeting New Innovative People
Monetary Benefits
Perks
Self Improvisation
Challenges are the other side of Positives and this Career is no exception.
And, Abhimanyu believes that one needs to prepare for following Challenges of a Career in Marketing:
Copy Right Issue
Neck to Neck Competition
Internal Politics
Deadlines

In the final section of the video Abhimanyu talks about How a day goes in a Career in Marketing. This video is by far the best video on a Career in Marketing, that I have ever come across. To see the full Talk, one needs to install the LifePage Career Talks App. Here is a direct deep link of the Video: https://lifepage.app.link/20170914-0001
Career Counseling 2.0
This video on a Career in Marketing opened my eyes to a completely new perspective and got me interested in LifePage. LifePage has created the largest knowledge repository of Careers in the whole world. I salute the efforts of Team LifePage. I also encourage you to learn more about LifePage on: https://www.lifepage.in

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I continued with my research on LifePage and thoroughly studied these links to gain more perspective:
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Information about other Careers
There are innumerable Career options in the world and these are definitely worth exploring:
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